The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.

Work may be conducted in small to large scale enterprises and may involve individual and team-related activities.

The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:

requirements prescribed by legislation, awards, agreements and conditions of employment

standard operating procedures

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

This unit requires skills associated with communication to access and interpret information on TCF products and markets. Problem solving and initiative and enterprise are required to examine the features of a product and its market and to identify implications for marketing. Ongoing learning is required to maintain currency of knowledge and planning and organising skills are used to manage and prioritise information.

Prerequisites

ELEMENT

PERFORMANCE CRITERIA

1 Analyse TCF market conditions

1.1 Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified

1.2 Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified

1.3 Significance of TCF product range on the global market is analysed

1.4 Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed

1.5 Features of mainstream and niche markets within the TCF market are examined

1.6 Role of merchandising in the TCF marketplace is examined

2 Analyse the characteristics of the TCF market

2.1 Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply

2.1 TCF market segmentation, targeting and price positioning are analysed for TCF product range

2.2 Key characteristics of TCF market segments are identified and implications for marketing activity examined

2.3 Consumer behavior for TCF product range is analysed

3 Determine marketing features of a TCF product

3.1 Technical specifications of a TCF product are identified and implications for market positioning determined

3.2 Role of creativity in the marketing of TCF products is analysed

3.3 Networks applying to the marketing and merchandising of a TCF product are identified

3.4 Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined

This describes the essential skills and knowledge and their level, required for this unit

Demonstrates knowledge of:

domestic TCF market characteristics

global TCF market characteristics

the inter-relationship between domestic and global markets

the range of products available in the TCF Industry

the segmentation of the TCF market

demographics of the TCF consumer

technical aspects of TCF product

OHS practices, including hazard identification and control measures

quality practices

workplace practices

recording and reporting practices

Demonstrates skill to:

access and analyse information on TCF markets

maintain accurate records

use computer and internet systems

maintain accurate records

communicate within the workplace

sequence operations

meet specifications

clarify and check task-related information

carry out work according to OHS practices

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence to be considered

Demonstrates skills and knowledge to:

access and interpret TCF marketing information

distinguish between different TCF market segments

examine application of marketing principles in a TCF context

identify trends in buyer behaviour in the TCF industry

understand the relationship between the domestic and global TCF markets

identify marketing features of a TCF product

Consistency in performance

Consistently applies skills and knowledge when:

organising work

completing tasks

identifying improvements

using workplace practices

using OHS practices

recording and reporting accidents and incidents

assessing operational readiness of equipment used and work processes

recognising and adapting to cultural differences in the workplace, including modes of behaviour and interactions

completing work systematically with attention to detail without damage to goods and equipment

Resource implications

Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment

Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment

This unit may be assessed independently or in combination with other relevant units.

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.

Legislative/regulatory requirements

All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.

Domestic conditions may include:

availability of raw material

tariff agreements

costs of transportation

employment rates, skill availability and training support

status of businesses within the supply chain

image of Australia as a provider of quality, cost effective TCF products

economic status

Global conditions may include:

availability of raw material

tariffs, levies, taxes and other import and export considerations

costs of transportation for importing and exporting product to and from Australia

skill availability and labour forces

size and influence of international interests

image of Australia as a provider of quality, cost effective TCF products

economic status

Key components of the TCF supply chain

designers and product engineers

manufacturers

distributors, wholesalers, exporters, importers

transporters

sales, marketing, retail providers

Key characteristics may include:

demographics

economics

location

education

Sector

All

This unit contains employability skills.